Serve as the driver for Digital Marketing initiatives for GenX i Media.
Managing online brand and product campaigns to raise brand awareness.
Ensure you produce a consistent brand message across all the social media channels.
Assist with the planning of marketing strategies to help drive traffic and engagement to the website.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in all phases of Search Engine Optimization process, including in-depth site analysis, on-page optimization, link building promotion and fix accessibility issues.
Assist in structuring and managing performance based digital marketing campaigns on Facebook, Google Ad-words, Mobile Installs, Affiliate Networks, Re-targeting, etc.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Managing social media accounts like Facebook, LinkedIn, Twitter, Pinterest, Instagram and Google Plus.
Hands-on experience working with various SEO, Analytics and social media publishing and monitoring tools including Google Webmaster tools, Google Analytics , GT Metrix, Buffer, Hoot suite, Crowd Fire, Snip.ly etc
Submission of website to General, Blog, Article, Social Bookmarking and RSS Directories.
Build email communication templates and conduct actual email marketing of the website with the partner and client companies.