GenX i Media Private Limited

Digital Marketing Manager

Digital Marketing Manager


JOB DESCRIPTION

  • Serve as the driver for Digital Marketing initiatives for GenX i Media.
  • Managing online brand and product campaigns to raise brand awareness.
  • Ensure you produce a consistent brand message across all the social media channels.
  • Assist with the planning of marketing strategies to help drive traffic and engagement to the website.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in all phases of Search Engine Optimization process, including in-depth site analysis, on-page optimization, link building promotion and fix accessibility issues.
  • Assist in structuring and managing performance based digital marketing campaigns on Facebook, Google Ad-words, Mobile Installs, Affiliate Networks, Re-targeting, etc.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Managing social media accounts like Facebook, LinkedIn, Twitter, Pinterest, Instagram and Google Plus.
  • Hands-on experience working with various SEO, Analytics and social media publishing and monitoring tools including Google Webmaster tools, Google Analytics , GT Metrix, Buffer, Hoot suite, Crowd Fire, Snip.ly etc Submission of website to General, Blog, Article, Social Bookmarking and RSS Directories.
  • Build email communication templates and conduct actual email marketing of the website with the partner and client companies.
  • Determine brand perceptions and reputations.
  • Generating at least one WOW factor per year.

QUALIFICATIONS

  • Minimum 1-3 years of work experience.
  • Strong analytical and marketing skills.
  • Experience in SMM, SMO, SEM, Digital Marketing.